benefits FOR BUSINESSES

ABOUT THE PROGRAM

Artist Connect is a nonprofit initiative that connects independent artists and local businesses through professional, transparent, and community-driven live programming. We help businesses activate their spaces with live culture, and help artists access real performance opportunities, without the confusion, risk, or gatekeeping that often comes with booking live entertainment.I

TWO WAYS TO PARTICIPATE

Every opportunity submitted through Artist Connect is designed with the artist’s budget in mind, ensuring fair and professional compensation.

Option 1 – Facilitation Model

Light Support – Venue-Led : Artist Connect facilitates introductions between artists and venues while both parties manage the event directly.

Best for businesses that: 

● Already host live entertainment 

● Have sound equipment and trained staff

● Hold required entertainment permits 

● Want help finding artists, not running events

Option 2 - Turnkey Model

Full Support - Revenue Share : Indie Things Possible serves as the presenter and producer of record and manages the entire process.

Best for businesses that:

● Do not have entertainment permits 

● Do not have sound equipment or technical staff

● Want a turnkey, low-lift solution 

● Prefer shared revenue instead of upfront costs

What we handle:

● Artist selection, contracts, and payment

● Sound equipment and technical operation ● Event production and run-of-show

● Permits and regulatory compliance

● Alcohol sales, either through the business’s license or a nonprofit one-day liquor license 

How the model works financially: 

Revenue is shared across all event sales, including tickets, food, beverages, alcohol, and merchandise.

benefits FOR ARTISTS

ABOUT THE PROGRAM

Artist Connect helps you land live performance and showcase opportunities with venues, businesses, and community events. It’s designed to get your music and art in front of new audiences — no fees, just opportunities.

WHY JOIN?

• Free to Participate – There is no cost for artists.

• Paid Opportunities – Majority of events are designed to support artist compensation.

• More Stages, More Fans – Gain performance slots at venues and events across Sacramento.

• Professional Support – We handle the logistics so you can focus on your craft.

• Exposure & Promotion – Be featured in our network, newsletters, and social platforms.

  HOW IT WORKS

  1. Create Your Profile (Optional) – Build a digital hub with your bio, music links, images, and tech needs. This lets you apply to new opportunities with one click.

  2. Or Apply as You Go – If you prefer, just fill out the application details each time.

  3. Get Matched – We connect you to upcoming events that fit your style.

  4. Perform & Grow – Share your work with new audiences, get compensated fairly, and expand your network.

artist connect - Frequently Asked Questions (FAQ’s)

Q: What is Artist Connect?
A: Artist Connect is a nonprofit initiative that connects independent artists and local businesses through professional, transparent, and community-driven live programming. We help businesses activate their spaces with live culture, and help artists access real performance opportunities, without the confusion, risk, or gatekeeping that often comes with booking live entertainment.

Q: Who can use Artist Connect?
A: Any business, venue, organization, nonprofit, or community group looking to bring live entertainment, art, or performances into their events or spaces.

Q: Does every opportunity include a budget?
A: Yes. All opportunities are submitted with the artist’s budget in mind, so that talent is always fairly supported.

For Businesses & Organizations

Q: How can Artist Connect help my business?
A: Live entertainment and creative activations can:

• Increase foot traffic – e.g., a coffee shop hosting acoustic musicians on weekends.

• Boost sales and customer spending – e.g., a brewery adding live bands to encourage guests to stay longer and order more.

• Create memorable brand experiences – e.g., a retail store hosting a live painter during a product launch or grand opening.

• Build community engagement – e.g., nonprofits partnering with poets or dancers to add energy and cultural depth to fundraisers.

• Add ambience to private events – e.g., restaurants hiring jazz duos or DJs for ticketed dinners or themed nights.

• Transform ordinary nights into destination experiences – e.g., a lounge introducing comedy or spoken word nights.
  

Q: How do I submit an opportunity?
A: Businesses and organizations can submit opportunities anytime through our Google Form:  https://bit.ly/ArtistConnect

Q: What are the pricing options?

• Facilitation Model (Venue Led) – Artist Connect facilitates introductions between artists and venues while both parties manage the event directly. $250

• Turnkey Model (Full Support – Revenue Share): We handle everything — artist booking, contracts and payments, permits, staffing, sound, concessions, and logistics.
  

Q: What if I don’t have an entertainment permit?
A: Any business offering live entertainment in Sacramento must have an Entertainment Permit issued by the City. If you do not already have one, Indie Things Possible can provide this coverage under the Partnership model so you remain compliant.

Q: Do you provide sound and equipment?
A: Yes. We offer an AV Equipment + Technician add-on for $300 with Curated Selection, and full sound/tech support with the Partnership model.

For Artists

Q: Who qualifies as an artist?
A: Artist Connect is open to all creative disciplines, including:

• Musical Artists – singers, bands, instrumentalists, DJs, producers.

• Visual Artists – live painters, muralists, digital creators.

• Performing Artists – dancers, spoken word poets, actors, comedians.

• Multimedia Artists – those combining multiple disciplines.

Q: Is there a cost to join?
A: No. Artist Connect is free for artists.

Q: How do I apply for opportunities?
A: Opportunities are posted on the Artist Connect site. You can either:

• Create a Profile – Upload your bio, media links, and tech needs so you can apply in one click.

• Apply Directly – Submit your details for each opportunity individually.

Q: Will I get paid for performances?
A: Yes. Every opportunity is designed with a budget in mind. For Partnership events, ITP manages payment directly to ensure artists are compensated fairly and on time.

Q: Can I apply to multiple opportunities?
A: Absolutely! You can apply to as many as you’d like, depending on availability and fit.

Logistics

Q: Who manages communication?
A: There are two options depending on your needs:

1. Facilitation Model ITP facilitates shortlisting and introductions.

2. Turnkey Model: ITP manages communications, contracts, permits, and logistics.
   

Q: What happens after an event?
A: After every opportunity, ITP follows up with both the business and the artist to gather feedback and ensure satisfaction.

Q: How do I get started?
A: Choose your role :

• Businesses/Organizations: Submit your opportunity here → https://bit.ly/ArtistConnect

• Artists: Create your profile or browse live opportunities on the site.

Have additional questions or need more info? Reach out to our Artist Connect coordinators at connect@indiethingspossible.com today!